> posted by   on February 22nd 2012

25h Hotel | Sleep in your jeans

25hours Hotel Company opened in summer 2008 its third design hotel for young urban travellers. In close cooperation with the iconic brand Levi’s®, 25hours has designed an unconventional hotel environment with the charms of a modern urban community.

“Since the new head offices of Levi’s® will be located right next to the hotel, it seemed only natural for us to join forces. Both brands target an urban and creative audience and both are very passionate about making their ideas come alive,” says Christoph Hoffmann, Managing Partner of 25hours Hotel Company. The hotel shows off noteworthy moments in Levi’s® history and picks up on the major influences the label had on fashion, music and art. “Levi’s® is a symbol of the young lifestyle that has endured for generations. The hotel’s interior reflects the spirit that Levi’s® embodies, even in the smallest details,” adds Michael Strehler, CEO of Levi Strauss Germany GmbH.

Not a single seam is out of place, no object is arbitrarily placed and yet the building is still relaxed and never too serious. Playfulness is the focal point with these high-quality materials. Soft fabric meets raw leather and shiny copper. The American cultural history melds with Frankfurt city. Interior design refers to the inspiration and support that you can find in the design process. Besides original materials and historical ad material… the familiar relaxed staff clothing originates from the Levi’s® collection.

The design concept is realized by the Frankfurt artists Delphine Buhro and Michael Dreher.

Inspired by: 25hours Hotel Frankfurt tailored by Levi’s®


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