> posted by   on July 10th 2014

Trend Skyscanner 2014

Analysing trends and translating them into the design processes is a very new discipline not only within the industrial design education but also within the wide scope of businesses. All processes are done and coordinated by a trend-watcher. But, what kind of tools and methods does the trend-watcher use or work with to identify trends and analyse them?

Trend-watching is a very complicated process of constant monitoring and analyzing information of various data. Processing such data is balancing on the edge between an intuitive state of mind and a hands-on experience. In the trend-watching process we (trend-watchers) recognize three stages of work: collecting the data, analysing the data and data implementation.

The above-mentioned stages must be repeated on four different levels of trends. In trend-watching we speak about (the top-down approach) Mega Trends (with min. a 10 years’ forecast), Consumer Trends & Behaviour (five years’ forecast; after that the company needs to build its own strategy), Industry Insights (two years’ prediction) and Themes & Directions (strategists can apply all the data to draw up the road map, strategy and future concepts for brands). All levels differ from each other. They have different sources and connections, which makes this process very complicated and complex.

I am a lecturer at the Technical University of Eindhoven at the Department of Industrial Design. Together with Prof.Dr. Ir. Caroline Hummels and Dr.Ir. Stephan Wensveen we constructed a special one-week module for students that follow the Masters course. Within this module, students worked with me to identify numbers of many different sources that can be used or already have been used by other trend-watchers, companies and trend forecast agencies as a material to process all the trend stages. We tried to find as many known sources as possible to create a big trend-mapping wall.

The results were astonishing!

The 5 groups and their results:

Theme 1: City and Urban Trends

Design, credits and copyright: Lotte Oude Weernink, Neil Es, Jan Zekveld, Bruna Da Rocha

City and Urban


Theme 2: Food and Preparation Trends

Design, credits and copyright: Tom Kölker, Dorothe Smit, Ismael Velo Feijoo

Food and preparation1 Food and preparation2


Theme 3: Home and Family Living Trends

Design, credits and copyright: Rick Dutour Geerling, Marjolein Kors, Brenda Pompe

Home and Family Living-1


Theme 4: Mobility and Transportation Trends

Design, credits and copyright: Jasper van Laarhoven, Zelf Koelman, Rico Sabel

Mobility and transportation-1


Theme 5: Health & Wellbeing Trends

Design, credits and copyright: Marlou va der Lee, Gustavo Ostos Rios, Emmy Roosmalen

Health & Wellbeing