> posted by   on August 8th 2013

Tag me if you can!

Today’s world is really changing. I remember I once visited the home of a person who suffered from amnesia. Everything in the house was marked with the name of the object on post-its. It was really like a creative war room during a very heavy workshop session.

Today also “normal people”, I mean those who are not suffering from any amnesia-like illnesses, are starting to tag everything. They are not using post-its (so yesterday!) but the newest, advanced digital technology. From now on, to find your keys, bag, wallet, luggage, bike, car, etc.  ….just check your smartphone. The worst scenario is when you lose your smartphone. Now, just a second, you have an option on your tablet saying “find my phone”. There’s no stopping the digital circus.

Reusable luggage tag

British Airways developed a highly innovative electronic Bag Tag that could do away with the need to have a new paper tag every time you fly. Once checked-in, customers just need to hold their smartphone over the electronic tag, which automatically updates with a unique bar code containing their flight details and an easy-to-see view of their bag’s destination.

According to Frank van der Post, British Airways’ managing director, brands and customer experience, this as a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly. As the saying goes, “good things come in small packages”, and this innovative device is no exception. The Bag Tag will be launch in 2014.

This state of the art electronic Bag Tag was designed and engineered by Designworks.


Another interesting “reinvention of the baggage tag” was revealed by Airbus in cooperation with German luggage maker Rimowa and mobile carrier T-Mobile. Their prototype the ‘Bag2Go’  – a ‘smart’ bag featured with RFID chip – allows passengers to track their luggage during their journey, which could eliminate the risk of mishandled baggage for good. RFID technology enables the ‘Bag2Go’ to be recognised by automated airport and airline baggage systems that connect the bag with a passenger’s specific flight itinerary, and in cooperation with mobile technology and other location-based technologies such as GPS, can track the luggage along its journey. The bag’s accompanying iPhone app ‘Find My Bag’ feature allows passengers to check whether their bag has made it onto their flight, and trace its location.



Another clever solution comes from Sony. Their Xperia platform was empowered by a special application SmartTags. This application is working with small, especially designed rounded labels – Android NFC tags. You can hang the tag on everything you think you will look for or that needs to be set up. SmartTag is using Wi-Fi and Bluetooth technology. Just as Sony says “Simplify your everyday”.



Tile company (Tile is the trademark of Reveal Labs) was founded in 2012 by established software and hardware engineers Mike Farley and Nick Evans. Their first product Meet Tile will be soon launched using Selfstarter, the open-sourced crowdfunding platform. Meet Tile is a smartphone application supported by small plastic tags (Tails). Tiles need no charge and its batteries do not have to be replaced. All work on Bluetooth Low Energy connection. It has never been so easy to keep track of stuff on the go. The Tile App on your phone makes it easy to find your Tiled items anywhere, anytime.


Just thinking shortcut…

A helpline for people without a mental illness.

Just one week ago I spotted a very interesting commercial by SIRE on the Dutch TV. SIRE is an independent foundation whose mission is to discuss underexposed and social issues publicly. SIRE launched its newest services – a helpline for people without a mental illness. It appears that many Dutch people are struggling to deal with people who have a mental illness, such as depression, fear, psychosis or burnout. 


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