> posted by   on July 19th 2012

Sensual Bardot

Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to Landor Associates with dreams of sharing their artfully crafted ice cream bars with America.

Unfortunately, their name sounded more like an innovator in cold storage than an artisan iced confectionery. The designer’s goal was to create a name, identity and design system that conveyed the unparalleled decadence of their product, creating a sense of luxury, sensuality and desire. The products are delicious, and the designers succeeded in making the ice cream bars look seductive and beautiful.

Oh, please, give me some ice cream, honey, I’m hot!

Designed by Landor Associates

Winner: The Dieline 2nd Place Award category Food C




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