> posted by   on June 14th 2012

Pure Virgin

Richard Branson is one of the world’s most recognised and respected entrepreneurs. His eccentric leadership skills have made him one of the richest men on the planet. Just a week ago, Branson and Ofra Strauss, Chairperson of Strauss Group, revealed their cooperative product –“Virgin Pure, improving life with Strauss Water”. With Virgin Strauss Water, the companies introduce a new drinking water solution aiming to transform the way the Britain drinks water at home. They target their product among a range of kitchen counter-top water purifiers which are plumbed directly into the water mains.  The models T6 and T7 purify “tap water, serving pure, great- tasting chilled or boiling water at the touch of a button”.




I am really fascinated by Bronson’s way of management and his pushing the Virgin group into so many different directions. Directions that in some ways are very innovative and visionary. He is a true leader of a future-oriented company. Maybe that’s why, today, a lot of people call him crazy.

If you want to learn more about his secrets, you can read his latest book “Like A Virgin: Secrets They Won’t Teach You at Business School”. In this publication, Richard distils and shares the wisdom and experience that have made him one of the world’s most successful and recognised businessmen. A blend of responses to some of the most popular questions he has been asked by people across the globe and an assortment of his reflections on the ups and downs of running successful companies, this book brings together his best advice on all things business.


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