> posted by   on February 23rd 2012

Pentawards 2011

The international panel of judges of the Pentawards, the world’s leading competition dedicated exclusively to packaging design, chaired by Gérard Caron, announced its winners for 2011. This year, the prize winners received these global trophies in New York, in the exceptional surroundings of the Marriott Marquis on Times Square which is unquestionably the most mythical place in this city “which never sleeps.”

The bottles of Ramlösa (Carlsberg) mineral water presented by NINE (Sweden) win the prestigious Diamond Pentaward, Best of the Show 2011.

40 Gold Pentawards were presented, as well as Silver and Bronze Pentawards. The prize-winning creations were exhibited at the DesignPackGallery (Paris) in January 2012.

The Platinum Pentawards crowned the best packaging in the five major categories (Beverages, Food, Body, Luxury and Other Market).

In the Beverages category, the Platinum award went to dBod (Holland), for the Heineken STR bottle, an aluminium bottle which at night reacts to UV light.

As for the ‘Other Markets’ category,  the winner of the Platinum award was Stocks Taylor Benson (England) for the Morrisons range of detergents.



Among the gold winners is Karim Rashid with Cheeky

“For this fifth edition we accepted nearly 1,000 entries from 51 countries,” explains Brigitte Evrard, co-founder of the Pentawards. “We are extremely happy with this 2011 edition which, despite the world economic crisis and the general reduction in costs this brings, recorded an increase in entries of 11 percent. If 50 percent of the entries come from the four most important markets (U.K., U.S., Japan, France), over the years we have noticed more and more products coming from emerging countries such as Korea, Taiwan, China and Brazil.

In addition, the prize-winning creations at Pentawards in 2011 and 2012 will be published by TASCHEN in a superb book of more than 400 pages, which will be launched when the 6th Pentawards are handed out in October 2012 in Paris.

Inspired by Pentawards


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