> posted by   on April 2nd 2012

Old Craft = New Nike’s Technology

“This is a complete game changer,” said Charlie Denson, president of the Nike brand, while holding a Flyknit after its debut in New York last month. The process cuts costs so much“that eventually we could make these shoes anywhere in the world, which makes things very interesting.”

The world’s largest sporting-goods maker now says it has the solution with Flyknit, a 5.6-ounce running shoe made from synthetic yarn woven together by a knitting machine. Besides giving Nike an edge in the fast-growing lightweight running category, executives say the new weaving process could cut costs enough to move production outside Asia and one day allow anyone to personalise shoes to their exact specifications.

Inspired by NIKE


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