> posted by   on December 20th 2011

New lifestyle brand: Pantone

Legendary Authority on Colour Launches New Brand Initiative; Offers Colour Tools and Expertise for Consumers. The new corporate identity is a contemporary interpretation of the iconic PANTONE® Chip, known and recognised around the world by design professionals as a symbol for colour consistency. The new logo represents a departure from the image of a solid colour chip and evokes an open ‘window’ or lens onto creativity, signifying Pantone’s role as a source of inspiration in the creative process. The new brand line, ‘The color of ideasSM’, reflects Pantone’s promise as an idea stimulator and its mission to enable the colourful exploration and expression of creativity. The first proof points of Pantone’s progression are the launch of many lifestyle products that are branded by Pantone. There are mugs, fashion (with GAP), drinks and even Christmas decoration ( by Saletti).

Inspired by Saletti

Images: Pantone

Above: Pantone by GAP



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