> posted by   on February 21st 2012

New advanced sport shoes

In the BusinessWeek issue from January 12, 2012, I found a very interesting article about ‘The greatest running shoe never sold’. Inspired by airport sidewalks techniques, Lenn Hann, former software engineer, designed his ultimate sneakers. It took him 11 years to finalise his patented project. It quickly attracted the attention of fast-growing athletic brand Under Armour (UA), which spent two years and hundreds of thousands of dollars to develop it as the prospective centrepiece of the company’s first line of footwear. Hann’s shoe was scheduled to be launched early this year (2012) and was poised to rock the footwear industry, but it never made it to market.

Can a product be too innovative? Or there are no professional suppliers for such advanced materials yet?

Inspired by: BusinessWeek


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