> posted by   on June 10th 2012

Holistic Fusion

I don’t quite know how to say it but I’ll tell you anyway. For many years now, I’ve been a big fan of Ford.

I remember the time when our company bought a new lease car – Ford Focus. It was the first Ford Focus edition. A station wagon that may not have looked very sexy and macho, but that had so much space that almost anything you needed to take with you fitted in it. It was a car that had a perfect circle to park in small and narrow underground parkings. There was enough driver space to make more than 20.000 km per year to visit all the fairs in the vicinity.  The next version of Ford Focus was a cheap, plastic, characterless mobility device.

But there is something new cooking at the Ford’s kitchen. It’s a new Ford Fusion.

Ford Fusion 2013 is a totally new concept. Not so much visual with fancy details but with a new sustainable approach. The fabric of the seats is made from recycled cotton, clear plastic bottles and soybeans and absorbs sound.


The Fusion’s cloth seat surfaces are made with 100 percent REPREVE® yarn, which is a hybrid of post-industrial and post-consumer waste (or materials once utilised for industry purposes, and materials used by everyday consumers respectively). Select cloth-seat Fusion models contain the equivalent of 38.9 recycled, clear 16-ounce plastic bottles. This fabric meets or exceeds all of Ford’s rigorous durability and performance standards and has a luxurious feel.

Post-consumer plastic water and soda bottles are collected, chopped, ground, melted and reformulated into chips. These chips are then extruded and textured into fiber. The fibers are then used in the creation of fabric, then dyed, finished and rolled for shipment. The foam used in seat cushions, seat backs and head restraints is a soy-based sustainable material, with the equivalent of approximately 31,250 soybeans.

Carrie Majeske, Ford product sustainability manager, says:  “Building vehicles with great fuel economy is our highest priority in reducing impact on the environment. With every new product design, we also are charged with increasing the use of renewable and recyclable materials in our cars, utilities and trucks to reduce impact on the environment.”


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