> posted by   on May 8th 2012

Fly Dutch Design

There is no better way to promote your national design than by inviting designers to design products relating to the national airlines. Every day, a multitude of people make use of this kind of transportation, and as they’re ‘boxed in’ for a shorter or longer time, they have enough time to look and feel ‘design’.

After Blond Amsterdam, Victor&Rolf, Mart Visser and Marcel Wanders, now KLM Royal Dutch Airlines has asked leading Dutch designer Hella Jongerius to revitalise its World Business Class (WBC) cabin interior across the entire fleet.

According to KLM, by cooperating with Hella Jongerius, Royal Dutch Airlines intends to create an entirely new Business Class look & feel, uniting international allure to emphasise a sense of pride in our Dutch heritage. This will enable KLM to modernise its WBC product.

In addition to designing the interior, Hella Jongerius will shape the full-flat seats. Customer comfort and safety always form the premise, harmonising well with KLM’s brand values. This also fits into the broader context of other successful KLM initiatives in WBC with top Dutch chefs and fashion designers.

Inspired by KLM


Related Posts


Leave a comment