> posted by   on June 11th 2012

East- West- my pack is the best

To be honest, I’m not the biggest fan of Eastpak’s products. In my opinion, the brand lost its innovation drive many years ago. Compared to other similar competitors, there aren’t so many new developments. It seems as if Eastpak is following Burton’s lifestyle mania.

Anyway, the two new Eastpak collections are very interesting.

The first one this year is Eastpak Ecological Collection; it may not be life-changing but it’s definitely worth talking about.

The products are made of untreated, unbleached and re-used materials. Approximately ten PET plastic bottles are used for the production of each individual bag and the entire production exists to 30% of recycled material. The small processing of polycarbonate preserves nature and with 30 years warranty, the collection stands for lasting quality on which one can rely again and again.

The collection looks very simple and sophisticated.



The other Eastpak look was tuned by Belgian fashion designer Kris Van Assche (1976). Van Assche is Dior Homme’s creative director. This young creator changed the backpack business into a very interesting product collection. You can recognise real craftsmanship, material know-how and a longing for sturdy quality. By “balancing a nostalgic historical sense with radical modernism”, Van Asche creates the kind of quality that we can remember from objects made more than 50 years ago.

In one of his interviews Van Assche says, “My grandmother told me that there are two ways of living: You can either survive or you can really make a life. There’s eating and there’s dining. She would always give that extra little effort, and I still believe that that’s important—to make things more beautiful makes all the difference.”

I can see in these products a strong reflection of old army equipment as well as old camping stuff from the ‘50s and ‘60s.

Above: Kris Van Assche


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