> posted by   on April 2nd 2012

“Don’t think, just shoot”

Lomography is the trademark of an Austrian company which nowadays produces photography products catering to the art world. It is based on an old state-run Russian company called LOMO PPC. The company produced the 35mm Lomo LC-A Compact Automat camera, a favourite for art photographers for years. The Austrian founders of Lomography said they were “charmed by the unique, colourful, and sometimes blurry” images that the camera produced.

The Lomography motto is “don’t think, just shoot”, encouraging spontaneity and close-ups and de-emphasising formal technique. Lomography cameras are inexpensively constructed.

There are 10 rules to Lomography that people tend to follow:

  1. Take your camera everywhere you go.
  2. Use it any time – day and night.
  3. Lomography is not an interference in your life, but part of it.
  4. Try the shot from the hip.
  5. Approach the objects of your Lomographic desire as close as possible.
  6. Don’t think! Just Shoot (also the credo of Lomography).
  7. Be fast.
  8. You don’t have to know beforehand what you captured on film.
  9. Afterwards either.
  10. Don’t worry about any rules.

Inspired by Lomography and David Roberts




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