> posted by   on February 21st 2012

Boarding pass design

In general, boarding passes are very unattractive graphic design products. Every time after the luggage check-in procedure, a nice uniformed lady draws a circle around the gate number and the boarding time. As a frequent traveller, I’m used to these rituals but I have noticed that many people have problems reading the information printed on the boarding pass. As seat numbers are not highlighted well enough, elderly people often have problems finding their seats. Another thing is that boarding times look like departure times so that people are queuing at the gate for what seems like forever. An important issue that is very often ignored is the small sticker with barcode that you receive after checking in your luggage. If the airline loses your luggage, this is your only document to reclaim your property. Unfortunately there is no designated place for it on the boarding pass.

Inspired by: Tyler Thompson, Creative Director at Squarespace


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