> posted by   on January 1st 2014

2014: UK consumer trends by Mintel

Looking ahead to 2014, Mintel Inspire Senior Trends Consultant Richard Cope outlines the four key trends set to impact the consumer market in the UK, examining the areas of commercial opportunity for brands – and what consumers will be buying into in 2014.


The 4 trends are:

1. Internationalism on the Agenda

“After a period of Brand Britannia fever, driven by Olympic medals, Royal weddings and births, in 2014 it will be time for British consumers to look outwards at other countries. Next year’s sporting events, immigration legislation and pending referendums will put other countries’ products on the menu and Mintel’s research highlights that Brits are open, curious and savvy when it comes to buying into new, engaging or better value products from abroad.”


2.  Club Tropicalia

“The World Cup is going to make the world fall in love with all things Brazilian. The country’s place in the cultural and commercial spotlight has been a long time coming: it has not hosted a World Cup since 1950 and it’s almost as long since the 1950s Bossa Nova and 1960s Tropicalia movements brought its music to a global audience. This time around the showcase of Brazilian commercial cultural exports will encompass everything from food to fashion to beauty products.”


 3. A Private Function

“With the launch of Google Glass and the fallout from the NSA revelations, surveillance and data monitoring will continue to be big news in 2014. We’re going to see consumers looking for greater privacy – but also greater functionality – from their data as they bid to take further control of it to help them to streamline their lives and better analyse themselves. All of this is raising discussion around data privacy, but also its value and usability.”


4. Healthy Fuels

“In the coming year we will see consumers moving away from caffeine and further towards functional green vegetable drinks. In late 2014 new EU food and drink labelling legislation (the Food Information Regulation) will extend beyond the current situation, where drinks containing more than 150mg of caffeine per litre (mg/l) are deemed to have ‘high caffeine content’, to ‘require additional caffeine labelling for high-caffeine drinks and foods where caffeine is added for a physiological effect’. This is going to place pressure on the energy drinks brands and in the run-up to this legislation we’re going to see a new wave of competition from natural and vegetable drinks launches.”


Here you can download Mintel Trends for 2014.




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