> posted by   on April 8th 2015


Another edition of world’s largest design event will take place in April: The Milan Design Week.

According to design critic Alice Rawsthorn “Milan’s furniture fair has become a celebration of marketing over design and has helped feed the public perception of design as a superficial discipline”.

In her latest article ‘By Design’ of Frieze Magazine she describes the evolution of this design event that has become a dictatorial and over-commercial place.

“Many of the new design challenges are explored in the fringe exhibitions and debates held during the Salone. But a furniture fair is not the most empathic or effective forum for them, raising the possibility of their migrating elsewhere. Just as IMM Cologne has emerged as a commercial competitor to Milan, a number of small-but-feisty cultural events are becoming increasingly influential within design discourse, as the Ljubljana and Istanbul design biennials demonstrated last year. None of them commands anywhere near as large an audience or as much media attention as Milan, nor has another city mounted a knockout bid to host the pre-eminent designfest. Even so, there are now more congenial homes for the provocative design projects that may never have been on the Salone’s official agenda, but have given it such prestige and vitality over the years.”

From “The shifting influence of Milan’s Salone del Mobile” by Alice Rawsthorn, Frieze

Anyway, I visit the Milan Design Week every year and that’s why I would like to give you some personal tips and information on the upcoming edition. Unfortunately, this is still a MUST-SEE event for the entire design industry.


Click here to download MILAN DESIGN WEEK 2015 GUIDE by 360INSPIRATION



Related Posts


Leave a comment