> posted by   on May 5th 2014

Milan 2014: Something from nothing

This year’s Milan Design Week was very tiring. Not because of the miles I had to walk but about everything that was too much about nothing. I am tired of chairs, lamps and tables. I think that in the past 15 years, I’ve seen millions of different shapes and materials. Unfortunately most of them offered light of inferior quality and zero seating comfort(because it is about “design”!). One of the most interesting areas during this year’s Fuorisalone was the Ventura Lamprate.

After a few hours’ walk, I discovered some interesting expositions and stories.

In the small gallery I saw products designed by Mikael Löfström. His story and objects represent exactly the new trends towards a new era of production and appreciation. An era of reflection in which the most important question is: “Do I need so many things”? Perhaps we should focus on re-using and re-making what we already have? Perhaps we don’t need so many perfectly made non-functional objects?

When Swedish designer Mikael Löfström set out to make a collection of household brushes, he turned to his backyard, the forests of Stockholm. “When thinking about brushes, I started with the possibilities in the nature surrounding us; for us Swedes, the woods and the forests are boundless,” says Löfström.

A graduate of Lund University and University College of Arts, Crafts and Design in Stockholm, Löfström approaches design as an investigation. This particular study is about materials: Mikael Löfström gathered various types of  wood, such as birch, beech and elm, and reused bristles that he salvaged from other brushes. Keeping the materials clean and natural is important to Löfström. He washes and prepares each fiber before threading it onto its hardwood base.

The brushes are in production at Löfström AB.

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