> posted by   on November 7th 2014

LDF 2014 | A Place Called Home?

I remember that in 2007, at one of many exhibitions at the Design House in Eindhoven, I saw a poster by Daan Roosegaarde with the text “Home is where my laptop is”. It was a bit shocking to see such a completely different definition of ‘home’. I was very intrigued by this message and every time during my lectures to my design students at the Technical University in Eindhoven (TU/e), I asked them what HOME meant to them. They are young, a new generation that will definitely change our world. No wonder. The Millennials (born between 1990 -2000) are completely different from their parents from Generation X. Do not forget they are born with mobile phones, laptops, digital TV and tablets. This is their world. We, Generation X, had to embrace, often with excitement, new devices while the BabyBoom Generation (born after WWII) had to accept painful changes in contradiction to their habits and education.


During this year’s London Design Festival, the Airbnb company invited four designers (design studios) i.e. Jasper Morrison, Patternity, Raw-Edges and Studioilse, to design their interpretations of the meaning of ‘home’. The four structures were live in Trafalgar Square for five days and ranged from a bird’s fancier’s house to an interior with the ability to transform its internal space to create different rooms within a home.

How do you transform a simple structure into a place where you belong? What makes a house a home? The four homes, built amongst the design festival visitors and pigeon’s swarm of London’s busiest square, show that with a human touch, you can create a sense of belonging anywhere.

What does ‘home’ mean? The four designers shared their thoughts which served as the inspiration for the Trafalgar Square homes:

Studioilse -Home is our emotional heartland

“Home is a frame for life, a place where you can be yourself, behave how you wish and surround yourself with the things you love. It is somewhere to feel free, yet it also holds us together. It is somewhere to refresh, to recharge, and restore balance to our lives. Home is our emotional heartland; it is a primal human need that is rooted deep in our psyches.”


Jasper Morrison – Architecture, furnishings, location & people

“A place with a roof and some walls with windows in which I feel comfortable both mentally and physically due to a combination of factors: quality of light and space (architecture); atmosphere created by its contents (interior furnishings); suitability of surroundings (location); human content (who else is there).”

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Raw Edges – The place we long to be back to

“We are nomads; in the past 10 years we have lived in 11 different places. We realized that home is the place we long to be back to when we work or travel too much; to the cozy bed, the comfy sofa, and the familiar fridge, however when we’re finally at home even for slightly too long we are just eager to go out again!”

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Patternity – Patterns that shape the world around us

“We wanted to look at ‘home’ in a much wider sense—that being the collective and ever evolving home that we all share: Earth. Our personal perceptions of home are always formed by personal experience and interactions at a certain point in time. There are however fundamental aspects of home that remain infinite and timeless: the patterns that have and always will shape the world around us.”

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