> posted by   on February 23rd 2012

ISPO 2012: Jogging in the winter time

Icebug is a young Swedish company, established in 2011 and located in Gothenburg. The owners/inventors say that frustration was the driving force behind their innovative ideas for the first unique Icebug shoes. They felt frustrated because their running shoes kept getting very slippery when they went jogging in winter time. And we all know that in Sweden they can have really severe and cold winters.

Icebug came with a new BUGrip idea for a running shoe with winter soles. A BUGrip sole is made of a special rubber compound and has 15-16 integrated steel studs (sketch 1). The design of the studs together with the properties of the rubber compound give these studs a dynamic function. The studs work independently from each other and are not completely fixed. When weight is applied, the studs push in toward the surface of the sole. How far they are pushed in depends on the pressure exerted by the user and the resistance of the ground.


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