> posted by   on September 22nd 2015

IFA 2015: TREND REPORT ‘Connected Home’

During the IFA 2015, the German trend forecasting office ZukunftsInstitut (Future Institute) presented a very interesting trend report called ‘Connected Home’, which was specially commissioned by Siemens DAP.


The presentation was part of ‘Connected Home – Digital networking and the living of tomorrow’, a trend study which was published at the IFA 2015 by Siemens DAP. Authors considered networking a new basic principle of daily life and placed it in the context of their ongoing megatrends such as neo-ecology, mobility, urbanization and a new knowledge and health culture. The report highlighted the report from a generational perspective and focused on the impact of these trends on the home and the private life.


CONNECTED HOME by Zukunftsinstitut | 2015

At the centre are three age groups with their specific desires and interests: The Millennials (16 – 35 years), the generation Rush Hour (36 – 54 years) and the Generation 55plus (55 – 36 years).


Millennials are looking for experience and communication
They are now 16-35 years old. In networked environments, they are looking for experience and communication. A connected home – whether their own home or a friend’s – is part of their multi-dimensional reality. It must interact with the Social Networks. It is a platform where Millennials meet their friends and share their successes by mail, chat or video. From here, they source knowledge as well as ideas and inspiration: “Present-day youth learns cooking less and less from their parents, but with virtual funds”, notes the trend report. The Internet is in budgetary matters […] the information medium number one.” In fact, 48% of the Millennials are of the opinion that they would cook more often if home devices assisted them in the preparation of meals. Deeply rooted is their sustainability awareness: features that keep them from throwing away food are in high demand. For 70 per cent, intuitive operation (UX) is a must, and so are Plug and Play, anticipatory technology and the expectation that equipment – once bought – can be brought up to date with upgrades.




Generation Rush Hour: survival in everyday life
They are between 36 to 54 years old. Their appointments calendar is full around the clock – through work, family and partnership, or various leisure activities. The Connected Home is mainly used for their self-optimization. It helps them to retain the diverse demands of life control. People at midlife want intelligent services that relieve them of work: not only individual tasks but preferably all processes and supply chains. Ideally, their presence in the household is no longer necessary. Almost half of the respondents of 36-54 years say of themselves that they would be happier with mature (semi-) autonomous household appliances. When enjoyed in peace, these kitchen appliances in particular can be part of a “Slow Culture”. A major concern is health and fitness. More than 40 per cent use mobile apps to analyse and improve their eating habits. For a daily management, they use an application that includes the data from the personal cloud and enables contact with external service providers. Privacy and freedom of choice is their highest priority. The generation Rush Hour puts its trust in a networked technology that ensures their autonomy and always  enables visibility and control over all functions.




Networking is the new anti-aging in the Generation 55plus

“Old are only those who can no longer live at home alone,” an interesting quote from a study of UBS Wealth Management among Americans. In this context, networking is the new anti-aging recipe. Connected Home can guide you through reminders and, with safety shutdown, leads you protectively through everyday life, creating interfaces to medical checkpoints and ancillary services from the medical and social environment. Even for the representatives of Generation 55plus, the Connected Home is an important communication centre, standing for quality of life into old age. They stay in touch with the knowledge-based society, with family and friends. More than half of 55-to 65-year-olds is now online regularly. New networks, blogs and sharing platforms testify specifically for this age group. According to the ‘young old’, they demand extremely simple and uncomplicated design (71 per cent). The operation should be personalized, flexible, and adjustable for the individual user. The most important aspect (78 percent) is the protection of their personal data and privacy.


All ages want speed and simplicity. It is clear that connected home appliances in the future will play a central role in our living environment and will closely interact with the future working and leisure services. The UX of devices and systems as well as higher-level standards are more important than ever. The main objective is that all generations will be saving time and speed.

The Trend Report ‘Connected Home’ was in 2015 commissioned by Siemens Hausgeräte.

“Our goal was to gain a better understanding of people’s needs through the individual phases of their lives. Two years ago, with our previous Trend Report on the topic of ‘Future Living’, we got valuable insights and recommendations for future products developments in order keep ensuring that our devices can make life easier,” said Siemens CEO Roland Hagen Bucher.

The basis for the study were a comprehensive trend analysis, studies and trend reports of the Future Institute and further investigation, sources and data on the subject. Parallel to this, 1049 persons were interviewed in June 2015, a nationwide (Germany) representative survey.

The complete Trend Report ‘Connected Home’ can be downloaded here. Connected_Home_Trendstudie_Zukunftsinstitut (in German)




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