> posted by   on September 18th 2013

IFA 2013: (Im)Perfect world

It looks like we’ve had enough of perfection. Too much high definition, ultra high definition … shouldn’t there be a limit? The scope of our lazy human eye is really limited. Do we really need such perfect displays, pictures and images? After Instagram and the revival of Polaroid, now we are trying to change the world via our smartphone cameras. These funny little things are popping up. They look like burrs that catch passing objects and remain stuck to them.

Sony Cyber-shot DSC-QX100 and DSC-QX10 lens cameras

The new compact, ultra-portable cameras can be attached to a connected phone with a supplied mechanically adjustable adapter, or can be held separately in hand or even mounted to a tripod while still maintaining all functionality and connectivity with the smartphone. They can also be operated as completely independent cameras if desired, as both the DSC-QX100 and DSC-QX10 cameras have a shutter release button, a memory card slot and both come with a rechargeable battery.


Olloclip Lens

iPhone and iPod touch photographers who want to get twice as close to the action and get clear close-ups now have a solution, the new Olloclip telephoto lens and circular polarizing lens (CPL). Perfect for capturing a crisp, close-up photo or video at half of the effective distance.

“The all Olloclip products continue to take mobile photography further than ever while bringing your faraway subjects closer to you,” said Patrick O’Neill, CEO and founder.


360 Ricoh Theta

You can capture your entire surroundings with the simple press of the shutter button.
It will automatically adjust the image orientation so that you don’t have to worry about how you’re holding the camera.



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