> posted by   on September 16th 2013

IFA 2013: Big players’ dance

What an interesting IFA (CE & DAP) it was this year. For the first time I really feel the upcoming major changes. The most important change has already started with the big players’ changing configurations. I can easily say there is Samsung and there is the rest. Now the question is who is going to take the lead of “the rest”. The old leaders feel the threat and now they are looking to each other for help.

The 1st: Panasonic + Gorenje

Japanese consumer electronics firm Panasonic Corp acquired 13% of Gorenje, one of the biggest household appliance makers in Eastern Europe (Slovenia), as it aims to tap growing demand in the region. The strategic alliance will be structured around two pillars: joint R&D and sharing of selected manufacturing platforms for selected product categories (washing machines, refrigerators and built-in ovens); and the sales network and marketing know-how for distribution throughout Europe.

“By combining our complementary product and manufacturing technologies, sales channels and marketing expertise, we look forward to bringing advanced, smart and ecologically responsible appliances to consumers across Europe, including Russia, in the coming years,” said Laurent Abadie, head of Panasonic Europe.

Above: 2 x Gorenje @ IFA 2013

Above: 3 x Panasonic @ IFA 2013


The 2nd:  Loewe + Hisense

Loewe, the German brand of luxury CE that was almost bankrupt got financial help from the government of Bayern and found the strategic (technology) partnership with China’s Hisense Electric Co. The Chinese company will give Loewe access to the latest TV panel technology. In return, Loewe is offering its software for multimedia and Internet applications.

Above: 2 x Loewe @ IFA 2013

Above: Hisense @ IFA 2013


The 3rd: Fagor + Haier

The Chinese manufacturer  Haier and Spanish Fagor have established a joint venture company, with the aim of setting an industry benchmark. The joint venture, to be held at 51% by Haier and 49% by Fagor, will oversee the construction of a new refrigerator production factory in Wroclaw, Poland.

Rene Aubertin, CEO of Haier Europe, said, “This long-term partnership demonstrates Haier’s strong ambitions in Europe. Fagor is a key player in the white-goods industry and a leader in technical innovations. We are delighted to combine our strengths with such a reputable partner to deliver outstanding products to our customers”.

“This agreement will strengthen Fagor’s international brand image and reinforce our business growth in key markets,” stated Sergio Trevino, CEO of Fagor Group.

Above: Haier @ IFA 2013

Above: 2 x Fagor + Haier press conference @ IFA 2013


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