> posted by   on October 22nd 2013

IAA 2013: Lifestyle

Today’s cars are not only means of transportation. They’re a very important part of our lifestyle. Car owners often choose a specified brand to express and underline their own identity. I dare say that a car has become a part of our daily wardrobe, work space and home. Besides the tablet, smartphone or smart TV, the car is one of our modern gadgets. Car brands have already recognised this strong tendency and they are tempting us with many interesting car features and extra branded products.



 concept active tourer outdoor



Opel Boomerang Bike in cooperation with Kiska



Nisimo watch


Johnson Controls





Ford Mondeo Vignale 2014


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