> posted by   on October 24th 2013

IAA 2013: Catch a glimpse of IAA

For our VanBerlo designers the IAA show is one of the most exciting fairs they can visit. Details, materials, shape, colours, patterns and various out-of-the-box solutions form the Mecca of inspiration. They come back full of ideas and loaded with creative energy. This year, Sander Thijssen, our senior product designer took his small electronic gadget and he filmed his visit in the way in which snowboarders record their journey downhill. Sander visited every stand and with his creative eye he “tasted” every part of the car. He was delighted by the visions and future concepts.

Check here for Sander’s video impression at Vimeo.


Below: Sander in action


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