> posted by   on November 14th 2013

DDW 2013: TREND BOOK 2013

Since five years the Trend Book has been a permanent part of the annual Dutch Design Week (DDW) in Eindhoven. It is an international platform that connects DDW with other design events in the world. Specially invited professionals from all over the world share their visions on different subjects and together they predict the future trends and co-create the book’s content.

This year, for the 5th time, I was a curator of the DDW Trend* Book and I had the honour to invite and cooperate with the creative community of Munich Creative Business Week (MCBW).

Our Brainport Region Eindhoven together with the Free State of Bavaria, both centres of advanced technology and design in Europe, signed on 9 October 2012 an official document to exchange knowledge in the fields of innovation and creativity. Our book was the first cooperative projects resulting from above mentioned agreement.

The official book presentation was during the DDW opening night on October 19, 2013.

Despite the difficulties Capital D had to contend with, it was a fantastic cooperation. I admired the MCBW for their solidity, keeping all the deadlines and appointments. The excellent choice of ambassadors (both sides) resulted in an extraordinary and unique book. We exchanged many different ideas, and set some interesting future visions in a framework of ‘Connecting Design & Industry’.

We believe that the future belongs to the connected, creative society. Connections make teams that in turn will make the future companies and brands. That means that we have to be connected. Collectively, the network of powerful European key regions can achieve more than on its own. In the future market, we will be global villages with strong local resources and regional economies.

Image @ Trend Book 2013 cover: Colour One for Mini by Scholten & Baijings


Check the preview of the DDW Trend Book 2013 here.

Order your own personal copy of the Trend Book 2013 here!


* In June last year, Philippe Starck announced “The End of Trends” in an interview with FRAME magazine. Then later in August, Valerie Jacobs announced “The End of Cool” at the IDSA 2012 International Conference. Are these mere provocations, or are we about to enter a very new world? Are you ready for change?








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