> posted by   on November 18th 2013

DDW 2013: DAE graduation show 2013

Everybody knows that the annual graduates’ exhibition of Design Academy Eindhoven (DAE) during Dutch Design Week is a MUST SEE.

This year, Thomas Widdershoven, creative director of DAE, asked visitors to explore the tensions between ‘I’ and ‘we’ in contemporary design. What is the role of the individual in the work of the latest generation of designers, and how do they value the collective? He called this process Self-Unself. During nine very crowded and intensive DDW days, the 126 new talents presented and passionately explained their work to the more than two hundred visitors.

Almost every day I guided a group of 40 professionals and VanBerlo’s respective clients through the exhibition, exchanging opinions and reflections. Below is our TOP 10 choice that you should talk about.

Mark Berkers – EasyFuneral

The funeral service industry shows little transparency. Prices are very high, without the bereaved knowing what exactly they are paying for, says Mark Berkers. “Funeral arrangements are made at times of emotional distress, and nobody wants to skimp on the last goodbye to a loved one.” To question the monopoly position of undertakers, he introduces a funeral price fighter: EasyFuneral. The concept is based on the airline industry, where price fighter EasyJet marked a new era, making flying less expensive and more accessible. With EasyFuneral, Mark hopes to achieve the same for the funeral business | www.markberkers.nl


Gintare Cerniauskaite – EXO

Gintare Cerniauskate shows what cross-overs between design and health care can do. Her 3D printed ‘EXO’ cast heals broken bones faster than a traditional plaster cast. Because of its open, waterproof, and removable structure, physiotherapy can start immediately, which significantly shortens healing time and prevents complications. EXO is made of a strong, lightweight plastic that fits every patient perfectly, and the look can be customised by choosing a particular pattern and colour. When the cast is removed four to six weeks later, you won’t need any further treatment. After shredding, the recycled material can be used for new casts. | www.gintarecer.eu


Vaatika Dabra – E-waste

The purchase of laptop computers, smart phones and other electronic gadgets has become an almost seasonal phenomenon in the industrialised parts of the world. Technology rushes ahead and tastes adjust to that trend. But what happens to the attributes that have become outdated? Much of the world’s electronic ‘waste’ is shipped to developing countries like India, where it is sold on and scrapped for re-use. This e-waste recycling is a dirty, mostly illegal and hazardous business on which many Indian civilians have to rely for their livelihood. What happens when the Western ‘gift’ of last year’s electronic devices reaches the ports of India? What’s the system? Who are the operators? And at what cost? | www.vaatika.com


Matthijs Holland – Scale of Gender

“Gender definitions are too restrictive and unrealistic, and have been so for ages,” says Matthijs Holland. To prove his point, he presents five portraits of historic figures that do not fit the stereotype of a typical man or woman. From the ancient Egyptian pharaoh Hatshepsut, to Pope Joan from the 11th century, or Berlin’s famous transvestite Charlotte von Mahlsdorf: they all testify to the range of possibilities in between the two sexes. “It’s high time that we start to consider all varieties as perfectly normal,” says Matthijs. | www.matthijsholland.nl

CumLaude |  Prizes: Rene Smeets Nominee, Keep an Eye Grant Nominee


Victoria Ledig – Precious Skin

Leather is animal skin, but due to extensive processing, these origins often become almost unrecognisable. Reminding us of the raw beauty of this natural material, Victoria Ledig’s collection of bags aims to reconnect the end product to the source material and highlights the natural appeal of the source. She has taken the body parts that the leather industry usually discards and taken inspiration from the naturally occurring shapes to create different elements of her bags, turning a tail into a handle, an ear into a purse. | www.victorialedig.com

Prizes: Melkweg Nominee, Keep an Eye Grant Nominee


Danyu Wang – Air Story

Air pollution has become a major threat to human health in many areas of the world, prompting people to use air purifiers. Danyu Wang has designed ‘Air Story’, a purifier with a homely touch. It combines the art of paper cutting with industrial air purifier filters. The system allows people to see the filters changing from clean and white to dark and dirty. Not only does it tell them when to change the filter, it also raises their awareness of the problem. Air Story is portable and chargeable, so you can keep the air fresh and clean wherever you are. | www.danyuwang.com


Luc van Hoeckel – Single Spark

Countless men and women living in Northern Uganda have been mutilated and traumatised in the war. Besides their aching scars, they suffer from lack of self-esteem and don’t have the means to support themselves. To tackle these problems, Luc van Hoeckel developed ‘Single Spark’ a starter kit for the production of ointment – not only to ease the pain, but also as an economic impulse. Starting up a small scale operation to make and market this cream will generate an income and increase autonomy. The concept has multiple applications, says Luc: “It could also work for other products, like bread, baskets, juices and honey.” | www.lucvanhoeckel.nl

CumLaude | Prizes: Rene Smeets Nominee, Keep an Eye Grant Nominee, Keep an Eye Grant Prize


Renee Scheepers – Revealing Maps of Cancer Care

Research has shown that cancer patients often do not understand what they are going through during their treatment. To tackle this problem, Renee Scheepers created a comprehensible map detailing every step of the journey. It can be opened out to provide more information along the way, as the patient progresses from the first visit to the last check-up. Renee made her map based on her observations at a hospital specialising in radiotherapy. Smart use of colour, recognisable illustrations and simplified information help patients to navigate the entire process, giving them a better insight into their illness and personal healing process. | www.reneescheepers.nl

CumLaude | Prizes: Rene Smeets Nominee, Rene Smeets Prize, Keep an Eye Grant Nominee, Keep an Eye Grant Prize


Nina van Bart – The Alchemist

Grown crystals exfoliate the skin, slippery matter massages the feet and drifting mist cleanses the face – these are just some of the possibilities portrayed in Nina van Bart’s vision for the wellness industry. In her trend forecast, we become alchemists, mixing minerals, powders and liquids into our own body care products in a quest for the ultimate treasure of wellbeing. The bathroom is a laboratory where substances react with each other to give new super-sensory experiences. “After leading hectic lives in the fast lane, now the economic crisis is making us reassess what is important. We will choose to take better care of ourselves,” says Nina. | www.ninavanbart.nl

Watch: “Nina van Bart – The Alchemist” on Vimeo


Wei-Lun Tseng – Open E-Components

I came from Taiwan. “Made in Taiwan” is something that we see on almost every kind of product around the globe. I grew up and was educated in a strongly industrialised vision on production. In the context of the Design Academy in Eindhoven, I tried to analyse the context of production in many different ways, using a critical view, to come up with my own perspective on production. This project is based on a reflection that most of the electronic appliances are designed and produced in a very closed way, which causes issues that are related to sustainability, consumption, user experience, and environment. The starting point for my design is based on the individual production of one simple module. In my design process I explore the endless possibilities of this module in a critical and imaginative way, reflecting on issues such as modularity and sustainability.


Dave Hakkens – Precious Plastic

Plastic is one of the most precious materials on earth. It is lightweight, strong, easy to shape and great to recycle. But of all the plastic we use only 10% is recycled. This is due mainly to the expensive and complex machinery that is used in plastic production. Dave Hakkens has developed a small-scale recycling workshop. His machines are inexpensive, easy to use and able to produce small quantities. And they are made to process recycled plastic. Bring your waste plastic to a workshop like this near you, and it can be turned into new products. | www.davehakkens.nl

CumLaude | Prizes: Melkweg Nominee, Melkweg Prize, Keep an Eye Grant Nominee, Keep an Eye Grant Prize


More info at Design Academy Eindhoven



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