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> posted by   on January 23rd 2012
 

360° trend research

The driver for our trend services is the unique 360° trend research process.  Our ongoing research examines the birthplaces of product trends and the links between megatrends, consumer trends and product design. 

The experience of more than a decade has taught us the importance of a cross-industry view.  We look across industries like FMCG, Medical, Professional, CE & DAP and Mobility and notice that the borders between traditionally defined industries have become blurred. Our knowledge helps  companies to step over the border of their industries and set their own future directions.

 

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