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> posted by   on September 28th 2019
 

TREND BOOK 2020/21: VUCA TIMES

“The world does not need more successful people. The world desperately needs more peacemakers, healers, and lovers of all kind.”

Each year, for many years now, I have been investigating principles that best describe the world in which we live. This year, our world has become chaotic – perhaps best described as the time of clowns. The US military conveys this as VUCA: Volatile, Uncertain, Complex, and Ambiguous. This new concept has been gaining some new relevance to characterize the current geo-political environment and its meaning for tomorrow’s business. VUCA operating environments mean that the complex can quickly become chaotic. That’s why leadership is crucial. The ability of a leader to ingrain new paradigms into team behaviours is key for enabling the type of collective decision making required to achieve optimal outcomes, even in times of chaos. Businesses should expect both the game and the context to change. A revolution is raging, and revolutions start with language. The NEW NORMAL is over.

Welcome to the Age of VUCA. To win it we must deliver magic. The VUCA TIMES play out in a new and unknown Economy, a soft grid where creativity is the entry point, and consumer is the curator. We should change VUCA’s meaning from negative to positive. The VUCA of tomorrow is Vibrant, Unreal, Crazy and Astounding. It’s challenging, but the goal in all things to get into a fl ow state, where you are discovering rather than working off . This is the “participation economy”. ROI now means Return on Involvement. This is much better than Command and Control. Ideas are today’s currency, not strategy. Technology is only the enabler.

No single person has all the answers, but as a team we can do great things!

If not now, then when?

This Trend Book is not about just another 5 new future trends. Instead, it is more about 5 inspiring directions in a broad perspective. In each direction we have identified its dual meaning. It is like the two sides of the Moon. But it is not about being good or bad, it is more about not having one clear mainstream defi nition. Each trend could be understood from at least two diff erent angles, which gives us a new, interesting navigation. You will find each Trend in two polarised understandings.

IMG_9417 IMG_9446 IMG_9403 IMG_9421(1) IMG_9481 IMG_9482 Screenshot 2018-11-22 at 10.37.15 TB_VUCA_COVER_ZUZA

 

Trend Book 2019/20 | content: 5 trends on 340 pages

partner: Blue Media S.A. | www.bluemedia.eu

co-publisher: Nederlandse Interieur Instituut (NII)– Dutch Interior Institute | www.interieurinstituut.nl

co-publisher: Greenhat Innovation | www.greenhat.pl

concept + graphic design: Brandburg. Maciej Kawecki | www.brandburg.pl

project team:
Paula Fogt
Jadwiga Krym
Katarzyna Andrzejczyk-Briks

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