> posted by   on March 6th 2016
 

Onboard coffee

Swiss railways company SBB unveiled the first Starbucks store on a train – offering travellers a new place and way to enjoy their favourite Starbucks coffee. The first official voyage for the Starbucks train took place on the train line running from Geneva Airport to St.Gallen in Switzerland.

Starbucks is always looking for unique ways and places to connect with customers and together with SBB they created an inviting area where travellers can relax and enjoy their journey. The design is contemporary and focussed on comfort, yet at the same time functional. This combination is expressed through beautiful design elements and a colour scheme inspired by coffee.

The exterior of the sleek red and white car is branded with Starbucks siren logo on both sides including ‘Starbucks’ text. White icons representing menu items including beverages and muffins as well as the Fairtrade symbol and an image of Starbucks espresso machines were created and placed on the windows to highlight the offering inside the train car.

Inside, the experience on the car is split between two levels and features a warm and welcoming colour palette inspired by the shades and tints associated with coffee, from dark roasted brown beans to snowy white steamed milk.The two levels provide seating for a total of 50 people.

Starbucks-Wagen der SBB, aufgenommen am 12. November in Zürich. Verwendung SBB-Extern und -Intern, exkl. Werbung und Kampagnen. Foto & Copyright 2013: François Gribi, Fotograf BR & ZHdK, CH - 3006 Bern

Starbucks-Wagen der SBB, aufgenommen am 12. November in Zürich. Verwendung SBB-Extern und -Intern, exkl. Werbung und Kampagnen. Foto & Copyright 2013: François Gribi, Fotograf BR & ZHdK, CH - 3006 Bern

Starbucks-Wagen der SBB, aufgenommen am 12. November in Zürich. Verwendung SBB-Extern und -Intern, exkl. Werbung und Kampagnen. Foto & Copyright 2013: François Gribi, Fotograf BR & ZHdK, CH - 3006 Bern

Swiss_Train_3

Starbucks-Wagen der SBB, aufgenommen am 12. November in Zürich. Verwendung SBB-Extern und -Intern, exkl. Werbung und Kampagnen. Foto & Copyright 2013: François Gribi, Fotograf BR & ZHdK, CH - 3006 Bern

Swiss_Train_6

“It was an incredible and rewarding challenge to design our first ever Starbucks store on a train. We had to combine functionality and beautiful design, whilst taking into account a variety of factors such as constant movement of the train, space limitation and stringent safety regulations. This is one of the smallest espresso bars and stores we have ever designed and is a result of a unique collaboration of experts, including local designers and engineers from SBB. Working closely together with SBB over the past 2 years makes me very proud that we can now truly bring the Starbucks Experience to life on this train”, said Liz Muller, director of concept design for Starbucks.

 

 

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