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> posted by   on April 2nd 2012
 

NIKE training app

NIKE unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience.

First unveiled for running products in 2006, NIKE+ has grown into a community of six million digitally connected athletes and is set to expand with the recent launch of the NIKE+FuelBand, a wrist-based device designed to track everyday activity.

The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provide motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.

The technology in both experiences utilises a new Nike+ Pressure Sensor built into each shoe, which collects information about the user’s movement and then wirelessly transmits data to their phone. This is then translated into different metrics delivering previously unknown information about either their workout or their game.

 

Inspired by: CNET| YouTube

 

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