> posted by   on August 16th 2013
 

MINI Design@Home

Just a few weeks ago, 0n 27th of July during the MINI Design@Home event, Anders Warming, Head of MINI Design, previewed the new concept MINI Vision 2013

The MINI Vision showcases various elements of future MINI design. Here, MINI has developed a vehicle design laced with new creative impulses that advance the cause of premium quality in the compact class. In customary MINI fashion, the MINI Vision seizes the limelight with creativity, individuality and a generous helping of versatility. Interactive gadgets such as the Driving Experience Control switch offer a glimpse of the future. This particular feature allows the whole of the car’s interior to be transformed into a variety of different colour and experience worlds in the blink of an eye.

 

The exterior: a perfect balance between old and new.

The traditional and unmistakable rounded MINI forms are reflected in the exterior through elements such as the elliptical full-LED headlights. Their outer ring emits a consistent light and fulfils a daytime driving light function.

The interior: originality and creativity packed into a very small space .  

The interior of the MINI Vision as a whole can also be adapted to a variety of interaction requirements with similar flexibility and immediacy. The  Driving Experience Control switch allows the driver to choose between a pure and focused or fully-interconnected mode.  A transparent and open cockpit, sweeping doors and a “floating” centre console allow the driver and passengers to experience the sensation of a wide open space coupled with the benefits of a space-saving small car. The creative design solutions have been brought together, for example, the elastic fabric straps on the insides of the doors – arranged like the stripes of the Union Jack flag – are a nod to the brand’s British heritage. However, the stretchable straps have a functional as well as stylistic role: these flexible retaining devices are designed to hold a magazine, mobile phone or drinks bottle within easy reach.

 

Colours and materials made by Annette Baumeister, Head of Color & Trim MINI

The Glamorous Gold paint finish – a shimmering gold-tinged orange tone – has never been seen before in the history of MINI design. And the use of organo metal creates an intriguing contrast to this gleaming metallic shade. The organo metal adds highlights not only to the outside of the car, but also to the interior, its unique structure lending the MINI Vision a cutting-edge character.

 
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