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> posted by   on May 8th 2012
 

Milano 2012: Mini Colour

Every year, there is something interesting to see at the INTERNI exhibition at the University of Milan.

This year, at the INTERNI LEGACY event, I was truly bewitched by the beautiful installation COLOUR ONE for MINI by Scholten & Baijings.

Everything about it was simply breathtaking! The old University’s backyard full of sunny daylight in contrast with the very feminine, delicate and subtle colours of Mini.

 

The Dutch design duo explored the design of a MINI One by examining its composition down to the smallest details and, in so doing, dissecting the design process per se. The upshot is a thought-provoking and inspiring new interpretation that draws on the familiar stylistic devices of Scholten & Baijings – colour and material – to query the rules of automotive design and shed new light on them.

“For us this collaboration is the fulfilment of a dream that virtually any product designer would cherish,” says Stefan Scholten about the significance of this project for his design studio. “Being able to apply our thinking to such a ubiquitous product as the car is a fantastic opportunity for our work. The questions we asked ourselves and the solutions we worked out were an eye-opener for everyone involved. We are delighted with this unique collaboration which also reflects, not least of all, the commitment of every individual concerned.” Yet COLOUR ONE for MINI by Scholten & Baijings doesn’t aim to inspire only those immediately involved: “Even outsiders who are open to the work can be inspired by its underlying depth and might even be encouraged to rethink their own way of approaching things,” says Baijings about the inspirational potential of the installation.

 

Scholten & Baijings peeled the MINI One like an onion, layer by layer, while analysing the car as such and its individual components. Applying their highly conceptual approach, the designers questioned virtually every aspect of design along the way, extracting the essence of each component, whether this was revealed at its core or during the dismantling process itself.

 

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