> posted by   on February 24th 2014
 

ISPO 2014: Outdoors at home

When I saw the Jack Wolfskin label “At Home Outdoors”, I began to play with words. What about ‘not feeling outdoors at home’ instead of ‘feeling at home outdoors’? Sounds better! Many years ago, a lot of brands discovered the big market for casual urban outfit. Sometimes, walking or cycling in the streets through stormy weather while the wind is blowing through our modern cities’ empty architecture, really feels like living in extreme conditions. The latest news from New York or Tokyo sounds like broadcasts from Siberia. Also, the “urban jungle” is not for nothing called ‘jungle’. Tomorrow’s megacities will be real survival places on our planet. Better be prepared for outdoor extremes at home!

Chiemsee

CHIEMSEE HW 14 CHIEMSEE HW 14

The North Face

BASE CAMP SPECIAL EDITION_MOAB KHAKI TNF BLACK4 BASE CAMP SPECIAL EDITION_MOAB KHAKI TNF BLACK2 BASE CAMP LACON_MILITRY GREEN  WOODLAND TNF BLACK3 BASE CAMP LACON_MILITRY GREEN  WOODLAND TNF BLACK

M ZERMATT TRICLIMATE TRENCHCOAT_BRITISH KHAKI1 M ZERMATT TRICLIMATE TRENCHCOAT_BRITISH KHAKI3

 

Thule

TFDP-115_Black_01_Prelim _TCDS101_DkShadow_01

 

Vaude

W14_00178_vaude_KME_r 11885_487 11883_403

Porsche

G91439_M_SpeedTeambag_full G91434_M_Organizer_full G91431_M_Backpack_Porsche M25927_W_TubularWinter_full

 

Lacroix

Lacroix Frameless_goggle Lacroix 2014-15_Homme Komodo Femme Saulire_Vent

 

Keen

KEEN_Lifestyle_Boulevard_FW13 (6) KEEN_Lifestyle_Boulevard_FW (3)

 

Didriksons 1913

aw14_didriksons_outdoor_01 didriksons_john_mens_duffelcoat_500232_cypress_green_349€

 

Tom Dixon for adidas (not @ ISPO)

ojH2kHhIAx-wjLPk 01021045_52c4c4b10d5b7 adidt3000612950_m4_1-0 adidas-by-tom-dixon-navy-convertible-tom-dixon-edition-packable-backpack-3 tom-dixon-for-adidas-9 451183-original-1387565239-primary 01021041_52c4c3d632b80 adidas-by-Tom-Dixon-ss14-11

 

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