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> posted by   on February 23rd 2012
 

ISPO 2012: POC VPD 2.0

VPD 2.0 is the new generation of body armour deriving from the Visco Elastic Polymer Dough material which has been used in POC body armour since it was launched 3 years ago. While the current VPD still does the job and will continue to exist, the new VPD 2.0 takes protection, agility and ergonomics to a new level and allows us to improve the level of protection, fit and comfort.

“It´s truly rewarding being acknowledged for the immense work that has been invested by the POC team. Being acknowledged for a product line which main purpose is to avoid the conflict between excellent protection and freedom of movement, low weight, together with superb ventilation, through a new approach on how to engineer and construct the new generation of body armour,” Says Stefan Ytterborn CEO POC

VPD 2.0 was awarded the Eurobike Award 2011. The Eurobike Award focuses on innovation in materials and their applications. The Award was presented for the seventh time last year, and provides the retail trade as well as consumers with an endorsement of good design and a sense of orientation on a widely diverse market. It reveals what is innovative and functional as well as environmentally compatible and sustainable. This award has developed into an outstanding marketing instrument for the bicycle industry.

This year at ISPO, POC showed its application into SNOW gear.

Inspired by: POC

 

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