> posted by   on September 28th 2014
 

IFA 2014 | Panasonic’s city

The Presidency of the European Union rotates among the member states every six months. The country that holds the Presidency prepares and chairs most of the EU meetings in that period. In the first half of 2016, the Netherlands will hold the Presidency of the EU for the 12th time. One of the main messages for the Dutch presidency will be “New Europe – Cities in transition”. The aim is to build a European network of cities to enhance and learn about social innovation in new urban development. I am professionally involved in two governmental projects: one facilitated by Pakhuis de Zwijger in Amsterdam and another by the Dutch Ministry of Economy. Both are about re-thinking the strategies of the future cities.
(Later this year, I will write more about these projects.)
Not only Dutch creative thinkers and leaders are busy with the subject of the future city. This year during the press conference, Laurent Abadie, CEO of the Japanese company Panasonic, took us to the ongoing Panasonic project – Fujisawa Sustainable Smart Town (SST).
Since the Great East Japan Earthquake, the photovoltaic power generation systems and storage batteries have been utilised intensively and the demand for the construction of disaster-resistant, safe, peaceful and eco-friendly towns has been increasing. The goal of the Fujisawa Sustainable Smart Town is to create a sustainable town where it is possible to make the most of the blessings of nature and to promote local production for local consumption. Moreover, Panasonic (and its partners) aim to realise a safe, peaceful life for residents by linking and using electricity and information networks.
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Panasonic’s vision is to become a Green Innovation Company, achieving both business growth and environmental contributions. As part of its efforts to make this vision a reality, as a business owner, Panasonic is now promoting the development of Fujisawa SST. In this project, a new concept and process will be adopted to build the town by designing spaces first with a primary focus on services based on people’s lifestyles and creating an optimal smart infrastructure. In Fujisawa SST, Panasonic will offer its unique solutions from an Eco & Smart perspective by providing eight smart services that will comprise five categories for smart lifestyles (energy, security, mobility, healthcare, and community), plus club service, finance, and asset management. By bringing energy to the residents as the town concept, the company will provide services that enhance people’s lives with photovoltaic power, security, mobility, community, and healthcare. Furthermore, a town management company will be established to provide all stakeholders with one-stop services. A new scheme will be put in place to enable the town to continually evolve by supporting the development of a community that can create new value in daily life, and by incubating new services based on feedback from residents and through industry-government-academia collaboration. The unparalleled town building, where as many as 1,000 families will live, will serve as a new business model both within Japan and overseas.
The new cities will have a lot of new aspects of the old cities.
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Links:
Providing total mobility lifestyles that enable non-driving residents to get out and about more, and drivers to become more eco-friendly.
Fujisawa SST project – link
 
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