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> posted by   on September 5th 2012
 

IFA 2012: ‘Cast Line’ – well-crafted design

 

Post-industrial quality products with sense of real materials are the next big design revolution.

One of these examples is a new collection, the ‘Cast Line’, a cookware series designed for Beko* by Patricia Urquiola. I truly admire Beko’s choice of manufacturing methods and material implementation as well as the choice of Patricia Urquiola. Urquiola is known for her high sensitivity for crafted expression in materials and modern female design approach.

Above: Patricia Urquiola and her partner Alberto Zontone during the IFA 2012

“Our aim is to develop innovative and sustainable appliances for the smart generation. At the same time, we attach great importance to the balance between inimitable functionality and attractive design. We set new standards in matters of design, for example through the cooperation with the renowned designer Patricia Urquiola, who has designed an exclusive product line for BEKO household appliances. The results are products whose design is unique and which are set apart from standard solutions, but which are nevertheless flexibly usable in everyday life.” Sühel Semerci, Managing Director Beko Deutschland

Above: Patricia Urquiola with Korkut Avci, Chief Design Arçelik, Industrial Design Department (AID)

 

*Beko and Arçelik brands are owned by Turkish giant Koç Holding Durable Goods Consumer Group.

 

 

 

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