> posted by   on October 22nd 2013
 

IAA 2013: Lifestyle

Today’s cars are not only means of transportation. They’re a very important part of our lifestyle. Car owners often choose a specified brand to express and underline their own identity. I dare say that a car has become a part of our daily wardrobe, work space and home. Besides the tablet, smartphone or smart TV, the car is one of our modern gadgets. Car brands have already recognised this strong tendency and they are tempting us with many interesting car features and extra branded products.

 

BMW

 concept active tourer outdoor

 

Opel

Opel Boomerang Bike in cooperation with Kiska

 

Nissan

Nisimo watch

 

Johnson Controls

 

Volvo

 

Ford

Ford Mondeo Vignale 2014

 

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