> posted by   on November 28th 2013
 

DDW 2013: 3D and blue dress

It is true that you will hardly ever find a post about dresses on my blog. Even this time it is not about a dress but about the phenomenon of the dress.

The Dutch Design Awards (DDA) offers a yearly platform where the best of Dutch Design – in the broadest sense – is displayed and appreciated. Traditionally, the awards ceremony of the Dutch Design Awards takes place in the first weekend of Dutch Design Week and since two years the location has been the Klokgebouw. The annual design awards were presented in the three main categories of Spatial, Communication and Product.

The big winner of 2013 edition was fashion designer Iris van Herpen. With her Voltage collection, she was not only the winner, but she also carried off the prestigious Golden Eye.

The young Dutch fashion designer collaborated with MIT architect and designer Neri Oxman and 3D printing company Stratasys to create a textured cape and skirt. An intricate dress made by selective laser sintering (main image) was designed with Austrian architect Julia Koerner and printed by Belgian company Materialise.

The DDA jury commented: “With Voltage, Van Herpen gives the world a view into the future of fashion. It is impressive to see how she, at such a young age, succeeds in giving so much body to her work, without any loss of experiment and challenge. With her designs she shows better than anybody else what is going on in the Netherlands at the moment.”

 

Her competitor in the same category was Jan Taminiau with the famous “Maxima dress” –  Royal Coronation Blue Dress.

Taminiau’s design was exhibited among all winners of the DDA. His dress was styled on a mannequin in a big bulletproof glass cage. It was amazing to see a completely new visiting public. Every day there was a crowd of housewives who wanted to experience once again the famous products from the recent Dutch Royal Coronation Day. Maxima’s dress made a big impression; the British Hello! Daily News wrote, “The Argentinian-born blonde wowed the world when she wore the lace-panelled, floor-sweeping gown and matching cape to the investiture ceremony.”

 

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