> posted by   on March 24th 2014
 

Ambiente 2014: Redefinition of Menu

Menu A/S is a Danish brand designing home accessories. The company is well-known for its premium Scandinavian design kitchenware and gifts for the home, kitchen and modern lifestyle.

The company was founded in 1979 and has its headquarter in Fredensborg – the idyllic rural environment of Nordsjælland with the Danish royal house as a neighbour. Since the end of the ’70s, when the Hansen family founded the company, they have won many national and international design awards for their innovative products and today they are one of the top product design brands in Scandinavia. Menu’s products are simple and convincing because of their exceptional quality and deep-seated Scandinavian design tradition.

Last year September, Menu announced their news as the ‘biggest change in years’. The news was about changing the focus from product-minded design to the world of furniture, lighting and textiles. Jonas Bjerre Poulsen, Head of Design Menu A/S (Norm Architects) promised a new minimalistic but more defined design approach. The new logo is definitely lighter and more elegant and already reflects a minimalistic language of expression.

Menu’s vision is to highlight the designer’s name behind every Menu product. Designers aim to live up to the requirements of durability, surprise and multi-functionionality and to contribute to the development of the innovative design experience – “We believe in making design matter”.

During the Ambiente fair, Menu presented its new refreshed brand and products.

Menu to menu

Above: old and new logo

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Below: Menu at Ambiente 2011

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Below: Menu at Ambiente 2013

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Here you can download Menu Brand Book 2014

And for the latest collection, go to Menu Collection 2014

 

 

 

 

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