> posted by   on March 20th 2014
 

Ambiente 2014: Redefinition of Brabantia

Brabantia is a privately owned Dutch company which manufactures items for the home such as waste bins, laundry racks, food storage containers and other products. There is something about this company that really makes me feel very close to it. My relation with Brabantia started somewhere in the very early 2000s. From then on, I was not only cooperating with the brand, but also carefully observing how it was growing, changing and making its transformation into the future. It was not only about changing its logo or pay-off slogan. It was about building awareness from top-down to top-up management. It was about establishing commitment and founding true believes across the companies’ workers, shareholders and network relations. Ambiente was a perfect platform to introduce the new Brabantia to the world – and the company has announced the launch of ‘Designed for living’, a transformation from product thinking into integrated interior design brand.

“‘Designed for living’ is an amazing opportunity to really make a difference. Enriching the quality of life and living for all our consumers, making sure that no matter what they’re doing around the home, they’ll love doing it even more with our smart designed products!” Tijn van Elderen, CEO Brabantia.

 

Brabantia to brabantia

Brabantia Lookbook - external use_update 17 Jan 2014 (2)-23a

Mission Folder 2014_update 17 Jan 2014 (1)-2 Brabantia Lookbook - external use_update 17 Jan 2014 (2)-9 Brabantia Lookbook - external use_update 17 Jan 2014 (2)-21

Mission Folder 2014_update 17 Jan 2014 (1)-3

Mission Folder 2014_update 17 Jan 2014 (1)-5 DSCF1829 DSCF1830

Above: 2 x Brabantia’s new booth at Ambiente 2014

Check here Brabantia Lookbook 2014

 

Below: Brabanta @ Ambiente 2010

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