The driving force behind 360 Inspiration’s trend research is Zuzanna Skalska. With Zuzanna’s rich experience and smart perspective on what’s going on in the world of design you can catch the latest inspiration for your business. She has a keen eye for what’s going on in economy, society, technology, environment and politics, visiting over 25 influential international trade fairs as well as seminars and conferences. Her approach gives you the insights and analyses you need in a concise, easy-to-understand way. Zuzanna Skalska brings trends to life in her distinctive and passionate way!

Born in Warsaw, Poland, Zuzanna Skalska has been living in The Netherlands since 1991 after studying at Design Academy Eindhoven and the Royal Academy of Fine Art & Design in Den Bosch. After graduating in 1998, Zuzanna started her career as Sensorial Trend Analyst at the Strategic Design Department of Philips Design in Eindhoven. In 2001 Zuzanna joined VanBerlo where she was  responsible on a full time basis for trend research in industrial design.

In 2007, Zuzanna started to operate under the 360° brand.  In 2014 she launched her own fully independent company, operating under the 360°label. Zuzanna is an author of the award-winning 360° Trend Reports books and curator of the 360 Inspiration blog. Skalska is a professional trend expert covering a large number of industries. Her ongoing trend research is focussed on finding the cross fertilisation of ideas that brands and companies can implement in their scenarios, strategies, concepts, products and services.

Zuzanna was a member of the board of management of Dutch Design Week Eindhoven (DDW) for more than seven years. Today she holds a position in the advisory board of DDW. Zuzanna has since 2006 been a lecturer at TU/e Technical University Eindhoven, Department of Industrial Design, and has been a jury member of various international design awards.

Together with Li Edelkoort and Piotr Voelkel, she founded a new design academy, School of Form (SOF), in Poznan, Poland. SOF opened on October 5, 2011 and has more than 400 students.

Zuzanna Skalska delivers keynote trend lectures all over the world.


Member of the School of Ideas Program Council, SWPS, Warszawa, PL

Qchnia artystyczna, Warszawa, PL


Lecture at Gdynia Design Days 2016 Program Council, PL

HMC, Amsterdam, NL

Keynote at PGNiG Transatlantyk Festival 2016

Gazelle, NL

Geberit, PL

Lubelski Park Naukowo-Technologiczny, PL

Creapro, Kiev, UA

NII Inspiration Day, NL

NII – various projects, NL

Mosaic, Budapest, HU

Member of the jury, Must Have, Warsaw, PL

Amica, Copenhagen, DK


Het Nieuwe Instituut, Rotterdam, NL

GardenPRO, Krakow, PL

Journalist, Label Magazine

GBO Design, Helmond, NL

Columnist Gazeta Wyborcza, Warsaw, PL

HMC, Rotterdam, NL

Sint Lucas, Eindhoven, NL

Concordia Design – various projects, Poznan, PL

Academy of Fine Arts, Gdansk, PL

SWPS University, Warszawa, PL

Defra – various projects, PL

Grafisch Lyceum Utrecht, NL

Media College, Amsterdam, NL

Lecture at The Stage at IMM 2016 Cologne Messe, D

SWPS University, Poznan, PL

Lecturer, School of Form, PL

Lecturer, University TU/e, NL

Tubądzin, PL

Member of the Gdynia Design Days 2016 Program Council, PL


SWPS University, Poznan, PL

NII Inspiration Day, Den Haag, NL

Lecturer, University TU/e, NL

ProDesigne, Krakow, PL

Columnist Gazeta Wyborcza, Warsaw, PL

Member of the GIO Awards, Helmond, NL

Horizon College, Hoorn, NL

BoConcept, Krakow, PL

BoConcept, Katowice, PL

BoConcept, Wroclaw, PL

NII DDW Tour, Eindhoven, NL

DDW, Eindhoven, NL

City Board Conference, Warsaw, PL

YES, Concordia Design, Poznan, PL

Journalist, Label Magazine

Columnist Gazeta Wyborcza, Warsaw, PL

Concordia Design, Poznan, PL

BoConcept, Warsaw, PL

BoConcept, Gdynia, PL

HMC school, Rotterdam, NL

Member of the jury, Research Through Design 2, NL

DDW, NII, London Design Festival Tour, London, UK

Semcon, Gothenburg, SE

Member of the jury, Enix Awards, Krakow, PL

Lecturer, Jan des Bouvrie Academie, Deventer, NL

Columnist Gazeta Wyborcza, Warsaw, PL

Ter Steege, NII, Rijssen, NL

Trend Book LIGHT, Concordia Design, Poznan, PL

DDW, Eindhoven, NL

Creapro, Kiev, UIA

Arcelik, Istanbul, TR

Journalist, UDiM Murator, Warszaw, PL

Woonstichting Valburg, HAN, Nijmegen, NL

Laufen, Basel, CH

Tatra National Park, Zakopane, PL

Akzo Nobel, Amsterdam, NL

Lecturer, Fontys, Eindhoven, NL

Journalist, Label Magazine

City of Eindhoven, NL

VanBerlo, Eindhoven, NL

Colour Marketing Group, Krakow, PL

Academy of fine art, Lodz, PL

Family Companies, Lodz, PL

Icony SITAG event, Wroclaw, PL

Icony SITAG event, Sopot, PL

Journalist, Label Magazine

Icony SITAG event, Krakow, PL

Icony SITAG event, Warsaw, PL

Member of the jury, Must Have, Warsaw, PL

ING Bank, Katowice, PL

Family Companies, Poznan, PL

Lecturer, A.Mickiewicz University, Poznan, PL

ING Bank, Warsaw, PL

ING Bank, Poznan, PL

City of Poznan Conference, Poznan, PL

NII Milan Tour, Milan, IT

Member of the jury at Inter. Silver Awards, Legnica, PL

Ministry of Environment, Concordia Design, Warsaw, PL

ING Bank, Warsaw, PL

B&C, Eindhoven, NL

NII Trend Dag, Eersel, NL

Grundig, Nürnberg, D

Messe Frankfurt, Frankfurt a/M, D

Lecturer, Parsons The New School, NY, USA

Alvo Medical, Concordia Design, Poznan, PL

Journalist, Label Magazine

Lecturer, University TU/e, Eindhoven, NL

BeddingHouse, Zeist, NL

De Rooi Pannen, Tilburg, NL

Cibab school , Zwolle, NL

YES, Poznan, PL

Lecturer, School of Form, Poznan, PL